Ina Fried

Recent Posts by Ina Fried

Most Likely iPad Buyer Is a Male, Pet-Owning Gamer (Who May Be a Scientist)

While the iPad is clearly a hit among lots of demographics, from non-reading toddlers to senior citizens, there are still certain sets of people that are more likely to go out and buy one of the Apple tablets. The folks at marketing firm BlueKai have compiled some of that data into a handy infographic.

Among the three characteristics most tied to iPad purchasing are being male, a pet-owner and into video games. Close behind are scientists, travelers (both international and domestic) and, bizarrely, organic food proponents. Perhaps the latter, though, is tied to having the kind of disposable income necessary to purchase a device that, while undeniably fun and useful, likely doesn’t replace any other device.

Of course, as previously mentioned, the tablet’s popularity extends even to female liberal arts majors who don’t care whether their food is processed. Indeed, a recent survey by Nielsen shows that the iPad is tops on the holiday wish lists for kids of all genders and food preferences.

Apple actually swept the top three spots on that list, with the iPod touch and the iPhone being the next most popular wishes among the 6-to-12-year-old set. As a point of reference, the iPad and iPod touch also topped last year’s survey, so it appears not all kids are getting their first pick of presents. It would seem some are being told they had better get an iJob first.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google