Microsoft Acquires Video Search Engine VideoSurf
Another acquisition for Microsoft, this one quieter than most. The company has gobbled up VideoSurf, a video discovery company backed by the likes of former U.S. Vice President Al Gore, Facebook COO Sheryl Sandberg, SurveyMonkey CEO David Goldberg and Israeli investment fund Pitango.
Price? A reported $70 million.
Details beyond that are slim, as the transaction hasn’t yet been announced, but Microsoft’s intentions here are pretty clear. It will likely use VideoSurf’s real-time visual recognition video search engine to enhance Bing and, perhaps, Xbox Live.