Kara Swisher

Recent Posts by Kara Swisher

Circling the TV Ads: Google+ Hawks Itself (Video)

Google, which doesn’t do a lot of this kind of advertising, has posted a commercial on television for its social networking effort, Google+.

The search giant has done it before for its Chrome browser and other products, but it’s a rare occurrence. So, here’s the ad, which pushes the motto: “Sharing, but like real life. That’s a plus.”

The reference is to the onerous method of sorting all the various people in your life into “circles” as part of the service. While many find it exhausting (me!) to constantly be defining social relationships, it is apparently now a marketing plus.

Get it? Plus!


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google