Electronic Arts Stock Trades Higher on Analyst Upgrade

Financial analysts are starting to like the story being spun by Electronic Arts as it pours billions of dollars into mobile, social and online gaming. Citi analyst Neil Doshi upgraded EA to “buy” from “neutral” today, pushing the stock up more than 6 percent, or $1.36 a share, to $22.19. “As we’ve noted before, we like the fact that [Electronic Arts] plays in all of the online pies,” wrote Doshi, who reaffirmed his target price of $26.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web