Canada’s Rogers Plays Catch-Up to Groupon by Partnering With Group Commerce
Group Commerce has signed up Rogers Digital Media in Canada to publish their own daily deals to compete with Groupon and others. RDeals will launch today to offer consumers daily discounts on spas, restaurants and other services. Rogers’ holdings include magazines — Maclean’s, Today’s Parent and Hello! Canada — as well as several radio and TV stations. Publishers are trying to leverage their vast audiences to get into the local commerce space, but are generally playing a game of catch-up.