Digitas CEO Laura Lang to Be Named Chief of Time Inc.

Time Warner Inc. has picked Laura Lang, chief executive of the digital-ad firm Digitas, to run its Time Inc. magazine-publishing division, according to people familiar with the matter.

Ms. Lang’s hire, which could be announced as early as Wednesday, would put the head of one of the largest digital agencies in charge of the biggest U.S. magazine publisher at a time when Time Inc. and others grapple with a murky print-advertising picture and the migration of consumers to digital devices.

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