Ben Worthen, Reporter, The Wall Street Journal

Intuit Plans to Offer Free Phone Tax Advice

December 1, 2011 at 4:30 am PT

Tax-preparation software made by Intuit Inc. is supposed to help taxpayers avoid using accountants.

But the company said that in an effort to woo new customers, it is adding a new feature to the 2012 TurboTax: some 700 live tax advisers who will answer customers’ questions by phone, for free.

Intuit didn’t provide a precise figure, but said it plans to spend millions of dollars to provide the tax-preparation assistance, which starts in December and runs through the end of April. It said it hopes the effort will keep its TurboTax business growing at its typical 10 percent-plus annual clip.

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Tagged with: accountants, Ben Worthen, Intuit, taxpayers, The Wall Street Journal, Turbo Tax

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