Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Shrieking Monkeys Don’t Make Good Gifts

This is a commercial, for sure, and it came from a PR pitch that begins with the words “shrieking monkeys.” But this video for a photo-books product made me laugh out loud.

And it was not only the shrieking monkey part. I also liked the nail-gun incident and the flaming robo-vac.

Enjoy:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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