YouTube Redesigns Around “Channels” Strategy

YouTube unveiled its largest redesign yet Thursday, bringing user personalization and the video web site’s growing selection of programming topics, or “channels,” front and center.

The change comes as YouTube beefs up its offerings to compete with broadcast and cable television, complete with original, professionally produced videos. Last month YouTube announced the creation of around 100 online video channels, featuring original programming from A-List talent such as Madonna, Jay-Z and actor Ashton Kutcher.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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