YouTube Redesigns Around “Channels” Strategy
YouTube unveiled its largest redesign yet Thursday, bringing user personalization and the video web site’s growing selection of programming topics, or “channels,” front and center.
The change comes as YouTube beefs up its offerings to compete with broadcast and cable television, complete with original, professionally produced videos. Last month YouTube announced the creation of around 100 online video channels, featuring original programming from A-List talent such as Madonna, Jay-Z and actor Ashton Kutcher.
