O.co Partners With Priceline to Relaunch Shuttered Travel Site
O.co, the Salt Lake City-based company also known as Overstock.com, has partnered with Priceline.com’s partner network to provide deals on hotels, flights and car rentals. The retailer’s foray into travel is its second. In March, it launched a vacations tab, but put it on hold a few months later after a third-party relationship did not work out. The new site, called O.co Travel, will offer Priceline’s “Name Your Own Price” feature.
