Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Google Street View Address Is Approximately a Hit

Here’s a video I beg you not to miss, if you missed it last week in the holiday swirl. Made by a talented London production company called The Theory, using Google Street View, stop-action photography and a toy, it is titled “Address Is Approximate.”

There is nothing approximate about its success; the video has garnered many million of views since its recent debut and gained much notice for its makers.

Enjoy:

Address Is Approximate from The Theory on Vimeo.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

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