Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Google Street View Address Is Approximately a Hit

Here’s a video I beg you not to miss, if you missed it last week in the holiday swirl. Made by a talented London production company called The Theory, using Google Street View, stop-action photography and a toy, it is titled “Address Is Approximate.”

There is nothing approximate about its success; the video has garnered many million of views since its recent debut and gained much notice for its makers.

Enjoy:

Address Is Approximate from The Theory on Vimeo.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work