Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Google Street View Address Is Approximately a Hit

Here’s a video I beg you not to miss, if you missed it last week in the holiday swirl. Made by a talented London production company called The Theory, using Google Street View, stop-action photography and a toy, it is titled “Address Is Approximate.”

There is nothing approximate about its success; the video has garnered many million of views since its recent debut and gained much notice for its makers.


Address Is Approximate from The Theory on Vimeo.

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”