Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Google Street View Address Is Approximately a Hit

Here’s a video I beg you not to miss, if you missed it last week in the holiday swirl. Made by a talented London production company called The Theory, using Google Street View, stop-action photography and a toy, it is titled “Address Is Approximate.”

There is nothing approximate about its success; the video has garnered many million of views since its recent debut and gained much notice for its makers.

Enjoy:

Address Is Approximate from The Theory on Vimeo.


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When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post