Kara Swisher

Recent Posts by Kara Swisher

Google’s News Reader — Now Called Currents — Finally Coming

I was wrong about the rollout timing — I had reported mid-November (sorry, Sean!) — but Google’s entrant into the news reader space is finally set to launch as soon as tomorrow. Sources said the product, which was codenamed Propeller and will compete with a spate of competitors such as Flipboard and Yahoo’s Livestand, is now called Currents (I had gotten that one right!). As in current events. Get it?


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google