Tweeting Without Fear
Who would have thought typing such short messages could be so tricky?
By now, even the stodgiest companies have found their way onto Twitter. They have discovered it isn’t just another marketing channel with a funny name, it’s more like a conversation they need to join or risk losing influence over how consumers view them or their brands.
The service, which lets users send 140-character texts, or “tweets,” to people who have signed up to follow them, has proved to be an effective way to reach younger consumers and to help build a brand.