Six Million Kindle Fires Sold in 2011? It Could Happen.
Goldman Sachs expects Amazon to sell six million Fires by the end of the year. And it figures the Kindle creator will sell between 15.5 million and 20.5 million during the tablet’s first full year of availability.
Surprising? Goldman says it shouldn’t be. Such rapid adoption proves the Fire has found another sweet spot in the tablet market.
“With the ability to consume all forms of media, at a price of $199, Amazon’s Kindle Fire has provided a legitimate tablet device to a crowd that is more price conscious versus the significantly more expensive iPad or couldn’t justify the spend as they already owned a laptop and a smartphone,” analyst Heather Bellini writes. “Further, the price point, in our belief, is below the threshold to be thought of as a major purchase and is suitable for gifts.”