Amazon Shares Some Kindle Sales Numbers — Sort Of

Amazon has been oh-so-reluctant to talk about how many Kindle e-readers the company has sold.

But today it shed some light on the subject.

It said that its Kindle lineup of devices have continued to sell more than one million a week for the third straight week. It’s entirely unclear how many Kindles have been sold to date and Amazon prefers it to stay a mystery.

In particular, it reports that the Kindle Fire is the No. 1 bestselling, most gifted, and most wished for product across the gazillions of items available on the expansive e-retailer’s site.

The Kindle lineup covers the $79 Kindle, the $99 Kindle Touch, the $149 Kindle Touch 3G and the $199 Kindle Fire.

Earlier this week, a storm of criticism was brewing over the Fire tablet with reports of consumers returning the device because of complaints over technical glitches.

The Seattle company did not include any information about return rates.


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