Keas Uses Social Pressure and Teamwork to Improve Employee Health
Keas, a long-evolving online health site, now sells access to its Web-based social game to companies, including large concerns like Pfizer and Bechtel. Employees create Keas accounts where they form teams and compete to complete simple goals, like eating more vegetables and exercising more. Keas has now raised $6.5 million in Series B funding, led by Atlas Venture and Ignition Partners.
