Peter Kafka

Recent Posts by Peter Kafka

NBC Will Stream Super Bowl Broadcast Live

A first for pro football: It will put its biggest game of the year on the Web, live, for free. The NFL says February’s NBC broadcast will also be available on Verizon phones; NBC already streams its Sunday night games on the Web. The move parallels other broadcasters’ moves to put some of their big games on the Web, most notably CBS’s broadcast of the March Madness tournament.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web