Ina Fried

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Android: Could 700,000 Daily Activations Be Just the Start?

On Tuesday night, Android chief Andy Rubin noted that Google is now seeing 700,000 daily activations of new devices using its operating system.

That’s up from the 550,000 activations-per-day figure touted in July, and 300,000 per day mentioned a year ago.

And that could be just the start. Appitalism CEO Simon Buckingham predicts that, by the end of next year, daily activations could reach an astronomical 2.5 million per day — a run rate of more than 900 million a year.

“My view is it is just going to accelerate,” Buckingham said in an interview. While he acknowledged that is a pretty aggressive target, he maintains that it is achievable, given the momentum behind the operating system and its expansion into emerging markets and to other devices, including tablets and televisions.

That’s one of several predictions Buckingham is making as the year draws to a close. He also sees RIM as likely to sign a Nokia-style deal with Microsoft and adopt Windows Phone.

Other predictions on his list include a continued proliferation of native apps despite all the hype around HTML5, as well as a failure by Windows Phone to gain a significant share of the market — even with RIM as a potential partner.

“Fundamentally, everything Microsoft does still is around getting back to the PC and getting back to their core Windows and Office franchises, or Xbox, even,” Buckingham said. “That’s part of the problem.”

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google