Here’s the World’s First Steve Jobs Statue

Here is a tutorial for public relations professionals: Some of you think that sending pitches with the subject line IN ALL CAPS is a good idea. Others send out mass emails that begin “Item?” Most of you send pitches about things I will never, ever care about.

All terrible ideas. This is how you do it: You commission a statue of the late Steve Jobs, and you dedicate it during the oh-so-slow week before Christmas.

Boom. So here you go, Graphisoft. I have no idea what you do — the fact that you “ignited the BIM revolution with ArchiCAD®, the industry first BIM software for architects” means nothing to me. I also have no idea if Steve Jobs really did support your company back in 1984 with cash and computers, as your press release states.

But you did supply me with a picture of the statue in front of your Budapest headquarters, and I’m happy to republish it here. And I won’t complain about the quality or the dimensions of the shot. Thanks!