Peter Kafka

Recent Posts by Peter Kafka

Here’s the World’s First Steve Jobs Statue

Here is a tutorial for public relations professionals: Some of you think that sending pitches with the subject line IN ALL CAPS is a good idea. Others send out mass emails that begin “Item?” Most of you send pitches about things I will never, ever care about.

All terrible ideas. This is how you do it: You commission a statue of the late Steve Jobs, and you dedicate it during the oh-so-slow week before Christmas.

Boom. So here you go, Graphisoft. I have no idea what you do — the fact that you “ignited the BIM revolution with ArchiCAD®, the industry first BIM software for architects” means nothing to me. I also have no idea if Steve Jobs really did support your company back in 1984 with cash and computers, as your press release states.

But you did supply me with a picture of the statue in front of your Budapest headquarters, and I’m happy to republish it here. And I won’t complain about the quality or the dimensions of the shot. Thanks!


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik