Peter Kafka

Recent Posts by Peter Kafka

Netflix Reminds Us That It’s a Streaming Video Company, Again

Sure, you can rent DVDs from Netflix if you want — and are willing to work a bit. But the company reminds you every chance it gets that it’s really a streaming video company.

Today’s underscore opportunity: A press release announcing that Netflix customers streamed “more than 2 billion hours” of video during the last three months of 2011. CEO Reed Hastings telegraphed this one in December, when he told an investor conference that the company was set to stream “well over” a billion hours for the quarter.

But beyond a boilerplate reference to “more than 20 million streaming members,” Netflix isn’t saying how many customers were watching that video. And it’s not providing any other meaningful metrics until it announces Q4 earnings in about a month. So no need to spend any more time on this one.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

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