Barnes & Noble Shops Publisher

Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books.

The book retailer has been in publishing since the 1970s and expanded the effort in 2003, when it acquired Sterling for about $115 million.

Now, however, Barnes & Noble, facing intense competition from Amazon.com Inc., is recasting itself as a technology company with emphasis on its Nook e-reading devices and its Nook tablet. The sale of Sterling would allow Barnes & Noble to focus on its core businesses.

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