Liz Gannes

Recent Posts by Liz Gannes

Facebook Grants Rare Product Promotion to Moo Cards

Last year, Facebook got its own branded line of Vitamin Water (it tasted like cherry lime and was called “Connect,” but has since been discontinued). Now, the company has given a very rare embedded promotional link on its own site to Moo custom business cards.

Starting today, users who have opted to use the new Facebook Timeline layout can click on their “about” box at the top of their profile, then scroll down to the contact info to see a little card logo that leads directly to Moo’s site.

The custom Moo cards feature each user’s Facebook cover photo, profile photo, favorite quote and contact info. At the moment, Moo is shipping out 50 free cards to each person.

Though ads are steadily creeping into every Facebook feature, Facebook product placement is hard to come by. Moo further told the Financial Times that it is now Facebook’s exclusive provider of business cards.

Asked for comment, a Facebook spokesperson said, “We think there will be lots of companies that come up with fun, innovative ways for people to extend the Timeline experience.”

Please see the disclosure about Facebook in my ethics statement.


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