Buzzfeed Raises $15 Million to Make More Buzzy Content

News aggregator/newsmaker Buzzfeed has raised a $15.5 million C round led by New Enterprise Associates. The New York-based site, run by Huffington Post co-founder Jonah Peretti, also features HuffPo co-founder Ken Lerer as investor and chairman, and former HuffPo sales boss Greg Coleman has joined as a board advisor. The site recently signaled its intent to generate more of its own content, designed to be flung around users’ social networks, by hiring Politico blogger Ben Smith to beef up its editorial ranks.