Kindle Store for iPad Dodges Apple’s 30 Percent Rule

Amazon’s Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its e-book storefront for iPad that allows readers to purchase and read Kindle books whether in Safari with Kindle Cloud Reader, or on Kindle for iPad. Located at amazon.com/iPadKindleStore, the store is a standalone Web app intended to do an end run around an Apple App Store policy that requires content peddlers like Amazon to pay it a 30 percent cut of revenues earned through iOS apps.