Samsung and Nokia: A Game of Dethrones
This according to Samsung CEO Choi Gee-sung, who claimed, at the Consumer Electronics Show this week, that his company will ship more handsets than its Finnish rival this year, to become the world’s top mobile phone company. And while that might sound like CES braggadocio, Gee-sung may well be right. Certainly, Samsung seems to be quickly closing the gap between the two companies.
A year later, Nokia continues to lead, but not by quite as much. In the third quarter of 2011, Samsung’s handset shipments rose to 78.6 million. Meanwhile, Nokia’s declined to 105.4 million. Still a big gulf there, but one that seems to be narrowing considerably.
Samsung expects to sell 374 million handsets worldwide this year, up from the 325 million it sold in 2011. If it pulls that off, and Nokia’s sales slip a bit more than expected — right now, analyst projections call for about 388 million — Samsung may well unseat Nokia, ending its 14-year dominance of the mobile phone market.