Six Major Hotel Companies Launch a Hotel Search Engine Called Room Key

Here’s something novel: A new hotel search engine founded by companies that own hotels. The joint venture, called Room Key, is an effort to gain independence from some of the large online aggregators, like Priceline and Expedia or even Google. Room Key was founded by Choice Hotels, Hilton, Hyatt, InterContinental Hotels, Marriott and Wyndham Hotel, and acquired its technology from hotelicopter in an asset deal last year.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik