Six Major Hotel Companies Launch a Hotel Search Engine Called Room Key

Here’s something novel: A new hotel search engine founded by companies that own hotels. The joint venture, called Room Key, is an effort to gain independence from some of the large online aggregators, like Priceline and Expedia or even Google. Room Key was founded by Choice Hotels, Hilton, Hyatt, InterContinental Hotels, Marriott and Wyndham Hotel, and acquired its technology from hotelicopter in an asset deal last year.