Bing Overtakes Yahoo, Claims Title of “Distant Second” in Search
It’s taken a few years and a lot of effort, but Microsoft’s Bing has finally surpassed Yahoo in the U.S. search market. Claiming a 15.1 percent share of the search market in December, Bing topped the 14.5 percent share Yahoo managed, according to data released by comScore.
And that puts Bing in second place behind Google in the market researcher’s search rankings. For the month of December, the search sovereign carved out a nearly 66 percent share of the market.
In other words, the gap between first and second place in search remains massive, and there’s a lot of work yet to be done to narrow it. Even accounting for the “Powered by Bing” results of Microsoft’s chimeric partner-rival Yahoo, Bing still had only a 26.5 percent share.