Peter Kafka

Recent Posts by Peter Kafka

“Abduction” Is Facebook’s First “Day-and-Date” Movie Rental

Lionsgate is letting Facebook users stream rentals of “Abduction” via the site today, at the same time the Taylor Lautner movie is coming out on discs and conventional digital outlets. Last year Warner Bros. became the first studio to offer rentals via Facebook, but until now the movies have all been older catalog releases. A 48-hour rental via Facebook costs $3.99; Milyoni, a start-up that specializes in Facebook commerce, is handling the transaction.


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