Competition in the technoblogoverse just got a little fiercer! The New York Times Bits technology blog now has its very own billboard on Highway 101.
Specifically, the billboard is on 101 southbound in South San Francisco, just north of SFO. It heralds, “Bits: Everything you need to know on the business of technology.”
A spokeswoman for the Times said she didn’t know when the billboard went up, but said it was part of a broader promotion effort after the relaunch of Bits late last year.
Other Web companies who’ve recently bought billboards on Highway 101 in the San Francisco Bay Area include Zynga, Groupon, Box.net and even the young travel search site Hipmunk.
Campaigns on 101 (warning: Locals frown at people who call it “the 101”!) cost an average of $10,000 to $20,000 per month, with some prominent spots costing more than $30,000 per month, said John Laramie, CEO of ADstruc, a DSP for outdoor advertising.
It should be noted that AllThingsD competes with Bits, obvi.
Also, please excuse the cellphone photo through my dirty windshield; I drove to L.A. this weekend and should really take the car in for a wash.