Kara Swisher

Recent Posts by Kara Swisher

Atlantic Media Officially Announces Unnamed “Global Business Brand” Site

As AllThingsD previously reported, Atlantic Media will be launching a new “digital global business brand,” which will be helmed by former WSJ.com managing editor Kevin Delaney. There is no name for the site as yet, but the media company said it “will provide high-quality content and services to business executives navigating the increasingly complex global economy.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web