John Paczkowski

Recent Posts by John Paczkowski

Pearson, McGraw-Hill, Houghton Mifflin Harcourt Join Apple in iPad Textbook Effort

In order for it to succeed, Apple’s new iPad textbook store needs the support of the textbook industry. And it appears to have it.

Joining the company in this new effort: McGraw-Hill, Pearson and Houghton Mifflin Harcourt, a publishing triumvirate that produces the majority of textbooks currently available. “We have had some phenomenal companies really work with us,” Apple SVP Phil Schiller said this morning. “They have been great partners with us.”

Indeed, all three seem to have bought into Apple’s textbook pricing plan, which is something of a miracle. High school textbook prices in the iBookstore’s new textbook category: $14.99 or less.


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December 30, 2013 at 6:49 am PT

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December 29, 2013 at 2:12 pm PT

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December 29, 2013 at 5:58 am PT

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December 28, 2013 at 12:05 pm PT

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus