John Murrell

Recent Posts by John Murrell

Netflix Shopping for New CMO After Leslie Kilgore Moves to Board

Netflix announced today that Leslie Kilgore, its chief marketing officer since 2000, will join the board as a non-executive director. That leaves the company in the market for a new CMO; VP of Marketing Jessie Becker will serve in the interim. And in one more move, Jonathan Friedland becomes chief communications officer.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web