Ina Fried

Recent Posts by Ina Fried

Samsung Gears Up for Super Bowl Spot With Another Anti-Apple Ad

With plans for a Super Bowl commercial in the works, Samsung has released yet another spot in its hard-hitting Galaxy II ad campaign.

The spots, which take direct aim at Apple, have a familiar ring at this point: Apple die-hards wait in line for the latest iPhone, only to be shown up by a passerby with a Galaxy in hand.

In the latest spot, the roommate of one of those in line stops by with a charger for his friends, who notice that his phone has turn-by-turn navigation. He smugly points out that it’s an included feature on his phone, unlike the iPhone, where live GPS-style directions require a third-party app.

“Oh, we just got Samsung-ed,” whines one of the queued-up Apple fans.

It’s another fun spot, though the comments on Samsung’s Facebook page suggest not everyone loves it. One Galaxy S II owner complains about dropped calls, while another bemoans how his phone doesn’t have LTE (of course, some Galaxy S II models do have LTE, and no iPhone supports it).

In any case, it will be interesting to see what Samsung comes up with for its Super Bowl spot.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik