Nokia’s First Windows Phones Off to a Decent Start
Nokia’s bet that Microsoft’s Windows Phone will be the agent of its turnaround may be paying off. The company has sold well over a million Lumia smartphones, according to analyst estimates compiled by Bloomberg.
The publication surveyed 22 analysts and found estimates ranging from 800,000 to two million Lumias, with just one offering a number less than one million. The average number: 1.3 million.
Which isn’t too bad; the caveat to that being these are shipments, not sales that we’re talking about.
“The numbers look promising,” Storebrand Asset Management analyst Espen Furnes told Bloomberg. “If Nokia is able to have a strong launch and surpass at least 1 million and keep that type of momentum, this would help put them in a credible position that is crucial to winning back investors.”
Nokia reports earnings on Thursday, and analysts aren’t expecting much from them.
“In the past three years, Nokia has been squeezed by low-cost Asian players in the lower [end of the market] and the more sophisticated players in the higher end, like Apple and Samsung, and it should be a continuation of that,” said Strategy Analytics analyst Neil Mawston. “We’ll pretty much see a recurrence of what’s happened in past few quarters: volume and value under a little bit of pressure, a lackluster level of unit shipments and possibly profit margins that are not quite as healthy as they might once have been,” he said.