The games themselves aren’t where the action happens; the strategy component is: When do you reach out into your social graph? When are you going to spam that list? How frequently are you gonna do that?
– Rob Tercek, moderator of a panel at Seattle’s Casual Connect conference in 2011, referring to Zynga
Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.
We also solicit original full-length posts and accept some unsolicited submissions.
Voices is edited by Beth Callaghan.
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