Ina Fried

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2012 Is Going to Be the Twitter Election, Says Costolo

Twitter CEO Dick Costolo said that Twitter has already changed the nature of political discussion in the U.S.

The news cycle, already pretty fast, has sped up another notch.

“I really think 2012 is going to be the Twitter election,” Costolo said, during his talk at D: Dive Into Media.

In last week’s State of the Union speech, for example, “When Obama made that spilled-milk joke, there was this collective groan that went up,” Costolo said.

More importantly, Republicans took to the service to live-tweet their rebuttals, rather than waiting for the speech to end.

“Tomorrow morning it will be too late to react to what was said the day before,” Costolo said. “Washington is really starting to realize that.”

Politicians, he said, have taken note. Nearly all the Republican candidates have used promoted tweets to amplify their message.


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