An Online Marketplace for Everyday Household Items Snags $3.6 Million

Alice.com, an online marketplace for household goods ranging from diapers to dog food to toothpaste, has raised $3.6 million in funding. A bit like Amazon-owned Diapers.com, the Middleton, Wis.-based company allows big brands to use the platform to connect with consumers and offer coupons. The round, coming from a group of Spanish investors, closely follows Alice’s expansion to Europe through Alice.es. The company has raised $18.2 million to date.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald