An Online Marketplace for Everyday Household Items Snags $3.6 Million

Alice.com, an online marketplace for household goods ranging from diapers to dog food to toothpaste, has raised $3.6 million in funding. A bit like Amazon-owned Diapers.com, the Middleton, Wis.-based company allows big brands to use the platform to connect with consumers and offer coupons. The round, coming from a group of Spanish investors, closely follows Alice’s expansion to Europe through Alice.es. The company has raised $18.2 million to date.


Latest Video

View all videos »

Search »

Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus