Ina Fried

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Legendary’s Thomas Tull Says Having Superheroes Isn’t Enough

As passionate as superhero fans are about their characters, Thomas Tull says those involved with making films have work to do to truly tap that enthusiasm.

“If you sell movie tickets or DVDs, like we do, for a living, you don’t really have a customer relationship,” the Legendary Entertainment CEO said, speaking at the D: Dive into Media conference on Tuesday.

Making great content is obviously paramount, but for a studio that did “The Dark Knight” and “The Hangover,” the next step is really engaging with fans. And that process, he said, can no longer wait until a film is done.

“How can we seed things early, and make fans discover things, and help them feel in touch as the process unfolds?” Tull said.

There are clearly more choices with which Hollywood studios have to compete, with Angry Birds and a million other things vying for the same free time.

“When I was a kid, you might have HBO if you were wealthy, or rent movies, (but) you were always looking for something to do,” Tull said. “Now there’s so many choices.”

Thomas Tull Session Photos

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