AOL Beats Low Expectations, Increasing Ad Revenue and Slowing Total Decline in Q4 (Plus Charts!)
AOL said it earned 23 cents a share for the fourth quarter on revenue of $576.8 million, compared to 60 cents per share on $596 million in the same quarter a year ago.
Wall Street analysts had expected the New York-based Internet company to earn 16 to 17 cents on revenue of $572 million.
While the results are still down significantly from a year ago, AOL’s stock has been rising — gaining more than 25 percent in the quarter — since CEO Tim Armstrong has improved advertising revenue.
That was up 10 percent in the quarter, the third consecutive quarterly increase.
Subscription revenue from its access business continued to fall — down 18 percent — although that was the lowest rate of decline in five years.
AOL also noted that it had encouraging improvements in certain areas of its business:
Video: AOL grew its videos, video views, video ad impressions and revenue at double-digit rates.
Brand Advertising: Project Devil advertisers, impressions and revenue grew at double-digit rates.
Local: Patch grew traffic, advertisers and ad impressions more than 100% year over year.
Traffic: Consumer usage was flat to Q3 2011, as growth in the Huffington Post Media Group sites offset declines at MapQuest and AIM.
But read for yourself — here are all kinds of charts and graphs from AOL: