Facebook Gifting App Bday Unwraps $2 Million in New Funding

Tel Aviv-based Bday, a gift-finder on Facebook, has raised $2 million in a first round of funding. The company also announced the launch of its Bday Gift Finder app on Facebook, which helps users identify good gift ideas, including gift cards for friends based on their “Likes” and other data. The round was raised by Tel-Ad Electronics, and will be used to expand the company’s product offerings.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus