Apple Poaches Another Xbox Marketing Vet
Robin Burrowes, former head of Xbox Live marketing in Europe, has a new job. At Apple. The exec, who served as head of product marketing for Xbox Live in Europe for three years — and before that, as marketing manager for Xbox U.K. — is heading to Apple’s European office to oversee App Store marketing. Burrowes is the latest hire in a parade of gaming executives recruited by Apple that includes former Nintendo PR manager Robert Saunders and former Xbox PR manager Nick Grange.