Shazam Stakes Its Claim as the Second Screen of the Super Bowl

Lots of folks are hyping their Super Bowl apps and tie-ins, but Shazam seems to be going above and beyond. About half of the Super Bowl advertisers have given Shazam bonus content (like videos and sweepstakes entries) to reward those who “tag” the ads from Shazam’s smartphone apps. Plus, Interscope and Bud Light are sending out bonus halftime-show content, and game stats and social features will be running throughout the game.