Ina Fried

Recent Posts by Ina Fried

Philippe Kahn’s First Camera Phone Set to Star in Best Buy Super Bowl Ad

If you want to learn more about the first camera phone, the Super Bowl could be your chance.

Inventor Philippe Kahn talks about it in a Best Buy ad running in the first quarter. In a promotional video that ties in to the ad, Kahn shows his first photo, of his newborn daughter, and talks about how the technology came to be.

While not the first time a camera had been attached to a phone, Kahn notes his camera phone allowed the modern notion of instant sharing. A video of the ad is publicly posted on YouTube (though unlisted).

These days Kahn is running Fullpower Technologies, which does some motion control stuff demoed back at our D7 conference. Their MotionX software is a popular iPhone navigation app and their technology is also used in devices like Jawbone’s UP and Nike+ GPS.

Since you might be refilling the snack bowl or taking a bio break when the ad airs Sunday, here you go:

Update: Best Buy wrote me to note that this video is not the ad itself, but rather a longer video expanding upon the ad itself. And the ad will appear in the first quarter, not in the third or fourth, as I originally wrote.

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