Peter Kafka

Recent Posts by Peter Kafka

Here’s the Worst Super Bowl Ad of 2012

Maybe you’re a little bit interested in watching part of the Super Bowl on your Verizon phone. This should cure you of that: It’s the ad Verizon is using to push the service, which it’s selling for $3. I’m a Verizon subscriber, and the carrier just sent this directly to my iPhone, unprompted, via MMS.

You’ll have to take my word for this, but this is exactly what it looks and sounds like on my phone — there’s no drop in quality in this YouTube upload.

What’s truly bizarre is that the live NFL streaming that Verizon does provide is actually pretty good. Or at least it was, when they were offering it for free at the beginning of the season. I don’t know why they’d want to promote it with something that looked like it was made on a Commodore 64.

Also odd: Verizon has made competent, attractive ads for its NFL offering in the past. Here’s one from 2011:

(Image courtesy of Shutterstock/Neil Webster)


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald