Mobeam Banks Another $1.5 Million for Mobile Bar Code Technology

Mobeam has raised another $1.5 million in capital to work on a solution for point-of-sale systems at retail not being able to read bar codes from coupons on cellphone screens. In October, the company raised $5 million; in December, it inked a high-profile partnership with Procter & Gamble, and now adds new investor DFJ Athena, a Korea-focused venture fund affiliated with Draper Fisher Jurvetson, to the list. Previous investors include Yet2Ventures, Samsung Ventures and Mitsui.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus