Here’s How PayPal Is Pitching Mobile Payments to Major Retailers (Slideshow)
During a recent visit to PayPal’s San Jose headquarters, I got an exclusive look at the company’s brand-new Shopping Showcase.
Completed two weeks ago, the showcase is designed to woo major retailers and other potential partners that may be considering adopting PayPal’s mobile payments services.
The room includes several realistic-looking facades, including a hardware store, a cafe, a grocery store and a clothing retailer.
In each scenario, it demonstrates how it uses a mix of new technologies, offers and loyalty programs to make it faster and easier to and pay and stay engaged with the retailer.
What you won’t see is demonstrations of near field communications, which is a technology being used by many of its competitors. (To learn why it is not using NFC, read an interview with PayPal’s VP of Mobile David Marcus, coming later today.)
I also visited Home Depot in San Jose to buy something using my PayPal account. The service is now live at many of the Bay Area hardware stores.
Today, PayPal is one of the leading online payments companies, with 106 million users worldwide; but this year, the eBay-owned company is attempting to move offline, by partnering with retailers like Home Depot and other major chains to be announced later this year.
Here are the photos from the Shopping Shopping Showcase and Home Depot shopping visits: