Peter Kafka

Recent Posts by Peter Kafka

Twitter CEO Dick Costolo: The Full Dive Into Media Interview (Video)

Last week, we got to talk a deep roster of old and new media heavy hitters at D: Dive Into Media. Now we’re bringing you the full interviews from that conference, kicking off with Twitter CEO Dick Costolo.

Costolo and I started out by talking about Twitter’s recent dustup with Google, but we jumped around a lot, touching on everything from Twitter’s deep integration with Apple to its response to government censorship.

The core of the interview, though, focused on Twitter’s evolution as a business and its relationship with media companies, who use the service to promote their products. (See: Yesterday’s Super Bowl.)

I think it’s quite obvious that Twitter itself is a media business — it attracts its users’ attention, then rents that attention out to advertisers.

Costolo says that advertising will be Twitter’s core revenue driver, but he disagreed with my assessment: “We’re in the media business, but we’re not necessarily a media company,” he said. It wasn’t the only time Costolo disagreed with something I said that night:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik