Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Hulu’s Original “Paul, the Male Matchmaker” Set to Debut

Here’s the trailer for Hulu’s latest original content offering about a very unusual matchmaker.

That’s irksome “Paul, the Male Matchmaker,” a 10-episode spoof series from Warner Bros. Television Group’s Studio 2.0, which will debut on the premium video service on Feb. 13.

Get it? The day before Valentine’s Day.

It’s got the same tone as Lisa Kudrow’s successful (and now on cable television’s Showtime) “Web Therapy,” with lots of well-known guest stars.

I kind of like it from the teaser here, but we’ll see:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web