Kara Swisher

Recent Posts by Kara Swisher

TasteMakerX Raises $1.8M for Mobile Social App Platform

TastemakerX, a San Francisco start-up that is developing a social mobile platform focused on “targeted taste graphs,” said it had raised $1.8 million in funding from a variety of venture firms, including Guggenheim Partners, Baseline Ventures, True Ventures and Tekton Ventures, as well as angel investors. The company said it will release its TastemakerX Music mobile app as a private beta in early March.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web