Google Developing Home Entertainment System

Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company’s own brand, according to people briefed on the company’s plans.

The effort marks the Internet company’s first full-fledged effort to design and market consumer electronics devices under the Google brand, and represents a sharp shift in strategy. Google has up to now mainly focused on developing the Android software that powers devices such as smartphones and tablets and allowing other companies to build and brand the hardware that uses it.

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